On June 5, marking the 54th World Environment Day, CECEP Jiangxi Branch launched coordinated awareness campaigns across its industrial wastewater treatment plants. This initiative reinforced its brand leadership strategy, embedding the CECEP identity into public consciousness while synergizing brand development with business growth.

At Nancheng Wastewater Plant, staff partnered with the local Ecology and Environment Bureau under the theme "Leading the Charge for a Beautiful China". Employees distributed over 120 educational items—including environmental handbooks and reusable shopping bags—and engaged 150+ residents through banners, displays and discussions on China’s updated Environmental Protection Law.

Hushan Plant brought its campaign to Yingtan’s City Square, demonstrating wastewater technologies and hosting interactive environmental quizzes to promote green awareness. Meanwhile, Xingguo and other plants set up consultation desks, eco-themed photo zones and distribution points for educational materials. These activities fostered public dialogue on reducing pollution and conserving resources, empowering communities to adopt sustainable lifestyles.